In the last few weeks I’ve seen my networking efforts pay off as my two latest clients have come this route.

Trouble is it may fill you with horror. You may also find too much to choose from.

Here’s what I’ve learned on my travels …

1. Pick the right event. You may have to try a few out. Look at the business sections in the local papers – East Anglian Daily Times on a Tuesday for example. Check out Suffolk Chamber of Commerce, they are running some good e-business events at the moment as are Menta. There are lots for women – 1230 Lunch Club, The Athena Network, Women on Top, Menta’s Stepping Out to Lunch! If you are really brave and fancy an early start you could try Business Networking International and still be in the office by 9.30.
2. Prepare yourself. Plan a 6-10 word self intro. Mine’s “Hi, I’m Carrie, Marketing with Zest”. Always manages a raised eyebrow and further questioning. Next plan your 60 seconds about your company, product or service. Really focus on the problems you solve for people and not the boring bits.
3. Prepare yourself 2. Read everything you can on and offline. Listen to local radio so you know what’s happening in your area. It will make you more interesting.
4. Be interested in the people you meet. Listen. Really want to hear what they have to say.
5. Practice small talk. Don’t try to sell straight away. Sell by default.
6. Use open body language. Even when engaged in conversation make it possible of another to join in.
7. Smile. Enjoy yourself.
8. If you love your business, chances are others will too.

It may take a while. I’ve read that you may need to meet someone six times or more before they truly understand what you do.