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	<title>Marketing with Zest</title>
	<link>http://www.marketingwithzest.co.uk</link>
	<description>Helping you find that extra 10% (and more)</description>
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		<title>Employee communication &#8211; neglect it at your peril</title>
		<description><![CDATA[All too often companies focus on communicating externally with customers and prospects and fail to devote enough attention to their workforce.]]></description>
		<link>http://www.marketingwithzest.co.uk/2010/07/28/employee-communication-neglect-it-at-your-peril/</link>
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		<title>The 10-step guide for effective communication</title>
		<description><![CDATA[Every day our senses are bombarded with messages which we process and filter almost imperceptibly and in most cases you have only a matter of seconds to get your audience interested in what you have to say.]]></description>
		<link>http://www.marketingwithzest.co.uk/2010/07/01/my-top-10-tips-for-good-communication/</link>
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		<title>Zingy Chicken Pockets</title>
		<description><![CDATA[By Sandra Rosser. This has got to be one of the tastiest and simplest recipes. Ideal as it can all be prepared in advance, so at the end of a busy day it’s ready in minutes, and it’s low in fat. The juice of 2 Limes Plus a little of the zest 4 Skinned and [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2009/11/17/zingy-chicken-pockets/</link>
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		<title>Seeing Red?  Why colour matters</title>
		<description><![CDATA[By Regine Seely. We all associate certain feelings, both positive and negative, with certain colours. Their meaning is deeply ingrained into our consciousness. Therefore, colours can influence the way we perceive things considerably. Let’s take a look at some of them. Red stands for lots of things: passion, fire, action, danger, love, hatred, anger, strength, [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2009/11/17/seeing-red-why-colour-matters/</link>
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		<title>Launching April 2009</title>
		<description><![CDATA[New marketing site to help small to medium sized businesses. Check it out http://www.marketingdonut.co.uk/ for top tips and opinions.]]></description>
		<link>http://www.marketingwithzest.co.uk/2009/03/24/marketing-donut-launches/</link>
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		<title>Networking for results</title>
		<description><![CDATA[In these challenging times you probably need to be getting out there and meeting as many people as possible. In the last few weeks I&#8217;ve seen my networking efforts pay off as my two latest clients have come this route. Trouble is it may fill you with horror. You may also find too much to [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2009/03/24/networking-for-results/</link>
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		<title>Wow!</title>
		<description><![CDATA[Always worth a read, the Tom Peters blog is 4 today so Happy Birthday to one of my favourite marketing gurus. You can read more of his marketing wisdom here.]]></description>
		<link>http://www.marketingwithzest.co.uk/2008/07/28/wow/</link>
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		<title>A twist of lime</title>
		<description><![CDATA[A recipe for the best ever Vodka Tonic, perfect for those moments when you need a break for some fresh inspiration before tackling that next item on the to do list. Find a large glass Fill with ice Cut and squeeze as much lime as you fancy over the ice Add a good slug of [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2008/07/22/a-twist-of-lime/</link>
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		<title>Stand out from the crowd</title>
		<description><![CDATA[Your business card is a vital part of your marketing toolkit and in these hardened times you need to get every penny working harder. Make your business card a talking point with clever ideas from Moo. Create your own by following a few simple steps on their web site. Every card in the pack can [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2008/07/07/stand-out-from-the-crowd/</link>
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		<title>Why should people bother to buy from you?</title>
		<description><![CDATA[I&#8217;ve just read Bright Marketing by Robert Craven and he might not be able to answer the question for you but he really gets you thinking with some fast practical steps towards taking your business to the next level. One section he offers as a &#8216;buffet or a box of chocolates &#8230; a &#8230;help yourself [...]]]></description>
		<link>http://www.marketingwithzest.co.uk/2008/07/07/why-should-people-bother-to-buy-from-you/</link>
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